01
Profile
Organisations announcing a launch, a funding round or an expansion
02.4.1What this division does
The story, before it gets away from you
Coverage is easy to buy and hard to earn, and the difference shows. A placement that reads like an advertisement does less for you than three honest paragraphs in a publication your buyers already trust.
We start with what is actually true and interesting about the organisation, build the narrative from there, and then take it to the desks where it will land. We also plan for the day the news is not good, because that plan cannot be written while it is happening.
ProactivePress relations and media outreach, narrative and positioning, press releases and media kits, spokesperson training, and event and launch publicity.
ProtectiveCrisis communication, holding statements, reputation monitoring, and response planning for regulatory, legal or public incidents.
02.4.2Capabilities
What we actually do.
Engage the whole division or a single line item. Anything outside this list we will tell you plainly rather than attempt.
Narrative
- Positioning and messaging house
- Press releases and media kits
- Executive profiles and bylines
- Case studies and announcements
- Spokesperson training and prep
- Interview briefing notes
Outreach
- Media list building by beat
- Pitching and follow-up
- Press conferences and briefings
- Launch and event publicity
- Trade and regional media
- Coverage tracking and reporting
Protection
- Crisis response planning
- Holding statements and Q&A
- Reputation and mention monitoring
- Issue escalation protocol
- Regulatory and legal coordination
- Post-incident review
02.4.3Who this is for
Typical clients
of this division.
If you do not see yourself here, send the brief anyway. We will tell you whether this is the right division or another one.
02
Profile
Public-facing bodies and leaders who speak to press regularly
03
Profile
Companies in sectors where a bad day becomes a news story
04
Profile
Teams with something genuinely newsworthy and no relationships to take it to
02.4.4Questions
Asked often.
If the answer you need is not here, ask it in the brief and we will answer it in writing before quoting.
Can you guarantee coverage?
No, and anyone who does is buying it. We can tell you honestly whether a story is likely to land, where, and what would need to change to improve the odds.
Do you handle paid placements?
We will arrange and disclose paid placements when they serve the brief, kept clearly separate from earned coverage in both planning and reporting.
How fast can you respond in a crisis?
Retainer clients have a named contact and an agreed escalation path, with a holding statement drafted within the hour. Without a retainer we will still help, but the first hours are spent on context we would already have had.